What we do
There are hundreds of regional publishers all around Australia who are incredibly good at what they do, creating valuable local content and delivering that effectively and profitably to the local community. What we understand is that making the transition to delivering that same content online is expensive and in most cases the ROI is not very good.
For this reason we have built a platform that is easy and affordable to use plus it open up sales opportunities for local, state and national advertisers. We take care of everything from uploading content, managing ad campaigns & reports, Google News, social media integrations and training & support.
Each publisher retains their own identity and has complete editorial control of their content within their own website. This allows you to build your own audience, customise your content and take control of your online assets whilst still collaborating with other publishers. Here’s an example below:
This will change your business
What we have produced for the publisher is business changing. You now have the ability to provide 4 key things to the market place that was not possible before:
- Extended reach of the local content that is produced
- Digital inventory for local sales team to sell
- An ability for publishers to be fully integrated across print, digital & social media
- Something that previously could not be afforded without having to employ additional head count
As soon as a new website is setup on the network, digital inventory will be immediately available to sell and provides an answer to those clients that are totally against advertising in print, and this provides additional inventory for local sales teams to sell or integrate into client campaigns.
Fairfax and News Ltd are both selling ‘bundle packages’ so clients are more exposed to this now, and it becomes something advertising agencies do focus on.With the ability to advertise to locals in a much more productive way, you’ll have the ability to grow your audience greatly overtime.
Let’s cut to the chase, the big picture here is that we have now created the opportunity to tap into over $100m of annual advertising revenue on behalf of hundreds of regional publishers and share the profits
National retailer advertisers and State and Federal government digital advertisers are desperate to reach regional communities around Australia and do not currently have the means to do so
What we have produced is a huge game changer for both the publisher and the advertiser and allows the publishers the opportunity to make a profit for literally doing nothing but providing content to us each week.
With ongoing maintenance from our team each month, and your ability to give us fresh, new content on time, every time, we can help transform your website into the powerhouse it should be. The more content your provide us on a regular basis, the more revenue you have the possibility of making long term.
It’s a win/win collaboration.
Useful reports at your fingertips
We’ve built a customised reporting platform that allows for weekly and monthly reports to be sent to publishers. Along with this you also receive a live platform that you can log into for live statistics for each publisher and the National website.
We have the ability to give every publisher in the network top level data for the entire website. Our reporting setup gives you the opportunity to know how your website is going, the changes in metrics, traffic and overall ranking position on Google, along with how overall marketing efforts are going. You stay up to date while we do all the work.
If you’re unsure on how to read your report, we can provide help in this area so you know exactly how your website is going over the long term.
Regional and Small Publishers Innovation Fund
As we all know there is an enormous opportunity awaiting for regional publishers to tap into the $50m innovation fund. Our brand is not reliant on the publisher receiving funding, and if they are fortunate enough to receive funding in the future, then it can be invested in growing their traffic and audience.
For those publishers who are lucky enough to be successful to receive funding, they must invest in building an online audience and pave the way for future revenue or it will be completely wasted.
Pricing & Setup
Our pricing is incredibly simple and affordable.
There is NO additional staffing requirements or costs associated after your initial set up cost and monthly management fee. To be fully digital all you need to do is send us your content … it’s that simple.
We’re more than happy to accommodate to your overall needs and provide you with custom ongoing pricing for any additional services you may require to help build and grow your publishing website into the future.
- 1 year commitment
- Paid monthly
- Upfront Website setup $2950
- Annual cost $8890
- 2 year commitment
- Paid monthly
- Upfront Website setup $1475
- Annual cost $6215
- 2 year commitment
- Paid annually
- Upfront Website setup FREE
- Annual cost $3540*
Register Now for Free Set Up
For as little at $3540 in your first year*, you have a fully integrated website with full tech support and an additional revenue stream. All we ask of you is to send us a PDF copy of your print edition each week, it’s that simple and cost effective.
Just fill in the contact form and we will be in touch to organise the next steps.