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Objective

Here at Free Local News we’re on a mission to unite the regional publishers of Australia and compete on a massive scale in the ever evolving digital landscape.

We partner with regional publishers around Australia to facilitate the delivery of good local content online that may currently only be available in print. We’ve created a bespoke option that not only makes it simple and affordable for publishers to build a strong online audience, but have created a medium for National retailer advertisers and State and Federal government digital advertisers who are seeking inventory in regional areas and who have committed to a significant shift in spend to digital platforms.

For less than $400 a month and less than 4 weeks, you could have a fully managed website online and be generating revenue without having to contribute hardly any of your time.

What we do

Our model allows each publisher to retain their own identity and still have complete editorial control of their content within their own website.  This allows you to build your own audience, customise your content and take control of your online assets whilst still collaborating with other publishers. This is some of what you get for less than $400 a month:

  • Build & host your website

  • Upload all your content every week

  • Upload and manage all digital inventory you sell

  • Setup & optimise Facebook business page

  • Start building your own mailing list with mailchimp account setup, templates & integrations

  • Provide training & support to you and your team

  • Create a customised digital rate card so you can start selling immediately

View Example Website
How it works

Publisher Benefits

Affordable

The collective power of hundreds of publishers utilising the same systems drastically reduces the cost of running a website. The alternative would either to be to hire someone inhouse ($70k+p/a) or outsource to an agency ($3k+ per month)

VCPA

This model allows the VCPA to finally be able to sell digital inventory to state and national advertisers across the entire FLN network or in a specific region. Sales will then be split between us and the publisher and you don’t have to lift a finger

Sell Locally

Publishers have the ability to sell digital inventory to existing clients and have it uploaded and managed by us without having to employ additional staff or outsource the work.

Training & Support

A dedicated account manager will work with you to help build your audience, and sell local inventory. We will spend time training your team how to get the most out of the website and social media along with support creating packages to sell to your existing clients.

We Sell For You

The team at Free Local News will also be out there selling advertising space and sharing the profits with you, the publisher. This will happen for both programatic and direct sales.

Case Study

surf cost times logo

On the 26th December 2017,  Free Local News launched new websites for Surf Coast Times and Bellarine Times. Over a three month period, Surf Coast Times has grown over 419%. This increase in growth has helped these businesses increase their popularity, traffic, website ranking, marketing efforts, and profitable returns.

We understand that growth is important to any website or business online, without the right help to grow as a competitor your business will become lost to more established brands. This is where we step in and can help you overcome these hurdles with online presence building and website marketing solutions right at your fingertips.

Learn more about how we took one website and made it into a powerhouse.

Learn More

Reporting

Useful reports at your fingertips

We’ve built a customised reporting platform that allows for weekly and monthly reports to be sent to publishers. Along with this you also receive a live platform that you can log into for live statistics for each publisher and the National website.

We have the ability to give every publisher in the network top level data for the entire website. Our reporting setup gives you the opportunity to know how your website is going, the changes in metrics, traffic and overall ranking position on Google, along with how overall marketing efforts are going. You stay up to date while we do all the work.

If you’re unsure on how to read your report, we can provide help in this area so you know exactly how your website is going over the long term.

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statistics techniques

Revenue

This will change your business

What we have produced for the publisher is business changing. You now have the ability to provide 4 key things to the market place that was not possible before:

  1. Extended reach of the local content that is produced
  2. Digital inventory for local sales team to sell
  3. An ability for publishers to be fully integrated across print, digital & social media
  4. Something that previously could not be afforded without having to employ additional head count

As soon as a new website is setup on the network, digital inventory will be immediately available to sell and provides an answer to those clients that are totally against advertising in print, and this provides additional inventory for local sales teams to sell or integrate into client campaigns.

Fairfax and News Ltd are both selling ‘bundle packages’ so clients are more exposed to this now, and it becomes something advertising agencies do focus on.With the ability to advertise to locals in a much more productive way, you’ll have the ability to grow your audience greatly overtime.

Revenue Share

Let’s cut to the chase, the big picture here is that we have now created the opportunity to tap into over $100m of annual advertising revenue on behalf of hundreds of regional publishers and share the profits

National retailer advertisers and State and Federal government digital advertisers are desperate to reach regional communities around Australia and do not currently have the means to do so

What we have produced is a huge game changer for both the publisher and the advertiser and allows the publishers the opportunity to make a profit for literally doing nothing but providing content to us each week.

With ongoing maintenance from our team each month, and your ability to give us fresh, new content on time, every time, we can help transform your website into the powerhouse it should be. The more content your provide us on a regular basis, the more revenue you have the possibility of making long term.

It’s a win/win collaboration.

Pricing & Setup

Simple Pricing

Our pricing is incredibly simple and affordable.

There is NO additional staffing requirements or costs associated after your initial set up cost and monthly management fee. To be fully digital all you need to do is send us your content … it’s that simple.

We’re more than happy to accommodate to your overall needs and provide you with custom ongoing pricing for any additional services you may require to help build and grow your publishing website into the future.

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Option 1

$495Monthly
  • 1 year commitment
  • Paid monthly
  • Upfront Website setup $2950
  • Annual cost $8890

Option 2

$395Monthly
  • 2 year commitment
  • Paid monthly
  • Upfront Website setup $1475
  • Annual cost $6215

Option 3

$295*Monthly
  • 2 year commitment
  • Paid annually
  • Upfront Website setup FREE
  • Annual cost $3540*

Get Started

Apply Now

Register Now for Free Set Up

For as little at $3540 in your first year*, you have a fully integrated website with full tech support and an additional revenue stream.  All we ask of you is to send us a PDF copy of your print edition each week, it’s that simple and cost effective.

Just fill in the contact form and we will be in touch to organise the next steps.